Understanding The Changes In Credit Card System: An Analysis

The credit card business is flourishing in India! According to the most recent RBI data, the total number of outstanding cards reached an astounding 97.9 million, with a record 1.9 million cards added in December 2023 alone. However, this expansion is taking place with others. The credit card industry is changing quickly, and to keep ahead of the curve, major firms like SBI Card, ICICI Bank, Axis Bank, and HDFC Bank are introducing new policies and product lines to change the loan management system. This blog explores these advances, assessing their implications and revealing novel prospects for the banking and fintech sectors.

Changes by the top players: what are they?

Even if there haven't been many announcements recently, the market is being affected by several significant changes:

  • SBI Card: A new Minimum Amount Due (MAD) computation may impact some cardholders' repayment flexibility, effective March 15, 2024. 
  • ICICI Bank & Axis Bank: The credit card market is still being shaped by past changes such as updated reward schemes, changed fees, and updated programs.
  • HDFC Bank: The lounge access program for certain credit cards was linked to spending habits in December 2023, which affected the privileges offered to cardholders.

The hustle: new rules and products

The credit card business is going through a transitional phase. What's causing the change is as follows:

  • Regulatory Adjustments: New laws may limit particular costs, which may affect the revenue streams of well-established players. Furthermore, a stronger emphasis on transparency can call for modifications to marketing tactics.
  • Product Innovation: Targeted cashback, travel rewards programs, loyalty incentives, and feature-rich cards are being offered by fintech firms and challenger banks. For traditional players to stay competitive, they must review their product lines.
  • Technologically Oriented Convenience: Users anticipate flawless online experiences. To facilitate easy account management and reward tracking, established institutions should invest in strong core banking platforms and digital banking platforms. Simplifying credit card procedures also depends heavily on loan management systems or software for overseeing the loan lifetime.

Significant impact on established players

For established players, these adjustments may cause a churn (client attrition) never seen before:

  • Customer Dissatisfaction: Customers may migrate to more alluring products from challenger banks and fintech firms if incumbent companies do not adjust.
  • Diminished Profitability: Established players may see a reduction in profit margins as a result of new rules and competitive pressure.
  • Erosion of Brand Loyalty: Established players risk losing their customers' confidence and allegiance in the absence of a strong value proposition.

Strategizing for this change: challenges and opportunities

To remain relevant, the established players require a multifaceted strategy:

  • Agility is essential: Goods and services must be continuously modified in response to consumer preferences and market changes.
  • Personalization Pays: By using data analytics, tailored products that address each customer's unique purchasing patterns and preferences may be developed.
  • Redesign Rewards: Update incentive schemes with elements that appeal to modern consumers, such as rebates on favored categories or travel benefits.
  • Embrace Mobile: For a flawless user experience, spend money on intuitive mobile apps that offer real-time functionality and secure transactions.
  • Security Matters: To foster confidence and safeguard consumer information, strong security measures are necessary.
  • Fintech Collaboration: To obtain a significant advantage in the market, collaborate with forward-thinking fintech businesses.


Leading banks' recent modifications to credit card policies and offerings point to a dynamic and changing market. This offers the banking and technology sectors tremendous chances to work together and develop new ideas. What is the final objective? It is to enhance everyone's credit card experience by making it more individualized, effective, and customer-focused while also contributing to a more streamlined core banking system. 

Keep up with the credit card revolution and don't fall behind! Join forces with Trustt and use their cutting-edge loan management system and core banking platform to overcome credit card stress. In the constantly changing credit card industry, you can create a competitive edge, provide outstanding customer service, and see steady development with Trustt.